Gone are the days of surveys and focus groups.  Paying call centers to come in and call so many thousands of people and waiting for some small town person that could care less about your product review probably planning to hang up on poor guy sitting behind the phone.  Gone are the stuffy focus groups waiting awkwardly for you to try a product and fill out a survey to get a free t-shirt.  Companies no longer have to seek out looking for if their customers like their products or not. Instead, their customers blast it all over twitter, facebook, and youtube.  They blog about their experiences and comment on threads of online news publishers. Advertising and marketing agency are flooded with desperate calls from their companies asking them to sift through the sentiments online There have only been a few tools that would step up to the task to really show what the online ecosystem has to say. But now their is one company that has finally taken the lead in this race.  

Infegy  "Understand Millions Instantly"  And that's the dead truth.  Infegy just launched their new website today! It truly reflects the quality of their product(Social Radar). and as I sat in their offices talking through their goals for the site, it took very little time after they showed me their tools for me to realize that this is going to change the way that brands view their customers.  No longer do the companies control their brand through conventional media.  People are the new media.  Every business will tell you that word of mouth is the best sales person.  But what if word of mouth could spread between single individuals at literally the speed of light.  Wouldn't you want to know what those people are saying?  I did.  Its just incredible.  I could see sentiment analysis showing me the positives and negatives of conversations. I could see trends. TRENDS!!  They were archive over a billion feeds just so that you can look in to the past to see what changed from now until today.  For the better, or in todays economy, for the worse.  

How could I as a company begin to address the real media that matters? My customers. Not only can you see the global vision of what's being said by everyone instantly, but you can drill down to the top feeds, and even all the way down to the very individuals that made the comments. What an opportunity.  No longer are customers 100 stories down, below the streets, in amongst my competition.  They are right in front of me telling me exactly what they think of my product.  Mind blowing!

Needless to say. I had a great time working with the crew over at Infegy helping them pull together a design that really spoke to that level of a product. 

Don't wait to give them a call to start looking at Social Radar!